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The ovation was so thunderous it bordered on cinematic.

Photos: Courtesy of Fujio Emura and Saint Laurent
France had a new hero; fashion had a new language.
Saint Laurentsensitive, wildly precocioushad arrived.
But for all his innovation, Saint Laurent didnt quite buy into the cult of thehandbag.

Photo: Courtesy of Fujio Emura
He never built collections aroundbags, never fussed over them the way he did with his jewelry or silhouettes.
While todays fashion houses build empires on arm candy, Saint Laurent focused instead on attitude.
The Saint Laurent Handbag Checklist
Thats not to say there werent handbags.

There weresome of them marvelous.
One might feature a horn handle; another, leftover jewelry chains reimagined as a shoulder strap.
By 1969, Jane Birkinyes, that Janewas modeling a navy calf shoulder bag from the Rive Gauche collection.

Decades before lending her name to an Hermes icon, she was slinging Saint Laurent.
And even if Yves Saint Laurent didnt care to build a handbag empire, his house ultimately did.
The bag has been embraced by fashion enthusiasts andcelebritiesalike, solidifying its status as a contemporary classic.

Its versatile design allows it to be worn wide or with closed sides, adapting to various styling preferences.
The interior includes a removable zipped pouch, providing organized storage for smaller essentials.
Its available in a variety of finishesfrom sleek box leather to croc embossingand sizes ranging from mini to large.

Sleek, minimal, and unmistakably Saint Laurent, its a new classic designed with everyday polish in mind.
Equal parts polished and practical, its quickly become a go-to for those seeking quiet luxury with everyday appeal.
A new icon in the making.

The Loulou features a classic flap design with an envelope-style closure, adorned with the iconic YSL monogram.
Its chevron-quilted pattern and versatile chain strap make it suitable for both shoulder and crossbody wear.
Loulou medium shoulder bag
Loulou small bag




Juergen Teller







Photo: Courtesy of Fujio Emura



Photo: Courtesy of Saint Laurent





Juergen Teller





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BOE MARION




















