The series of campaign images featureDebra ShawandFrankie Rayder.
Lee Alexander McQueen had a particular affinity with trees.
Ive got a 600-year-old elm tree in my garden, hetold Vogue Runways Sarah Mowerback in 2008.
As eagle-eyed fans know, this was about his fall 2008 collection The Girl Who Lived in a Tree.
It was a story about a feral girl, a recurrent heroine in the McQueen universe.
In McGirrs, Shaw and Rayder evoke a similar energy: hard-edged, rebellious, and alluringly mischievous.
McGirr is the first designer to lead the house that has not worked with Lee McQueen himself.
To most millennials, the designers visual language is intrinsic to their collective definition of fashion.
It has recently resurfaced on TikTok, with Gen Z rediscovering its sartorial sorcery.
Its the McQueen you remember, but re-contextualized for a new day.
