Nowadays, its possible to track our food miles, our air milesbut what about our fashion miles?
Some stores were buying Veja sneakers directly from Brazil, and [used] plane transportation.
We said to them that we would stop working with them if they [continued shipping by plane].
Photographed by Chris von Wangenheim,Vogue, April 1973
At times, avoiding air transportation can lead to difficult decisions.
Take the success of Vejas newly relaunchedVolley style, which has been selling out within days in store.
I replied, No, people will wait for them, Kopp says.
At Reformation, the focus is also on shifting away from air transportation as much as possible.
This will increase the share of emissions from transport significantly.
Transportation is only one of many aspects, Magnus concludes.
