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With this new project the idea is to really focus on craft and a connection to nature.
Rùadh
(The companys B Corp certification is pending.)
I want to really make fashion feel like a cherished art form again.
Though based in New York for 20 years, Cameron grew up on a farm outside Glasgow.
Rùadh
The pieces, many of regenerative cotton, are made in a smart factory in Los Angeles.
For me its about construction and making sure things are hand-touched, Cameron said.
For all the suppleness of the denim, the brand is built around strength.
Rùadh
Ruadh (roo-ah) is a Scottish Gaelic word meaning red.
Much like denim, which is built to last and gets better with age.
Rùadh
Rùadh
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Rùadh
