Products are independently selected by our editors.
We may earn an affiliate commission from links.
The intoxicating scent is far from your averageperfume.
Photographed by Acielle / StyleDuMonde
Funny enough, it was another chance encounter that actually inspired Baccarat Rouge 540 to begin with.
Kurkdjian sought to translate the feeling of transparency and density of crystal itself.
Its the signature of Baccarat, what they callRouge a lor,golden red.
The fragrance was designed to be as nuanced and intricate as the crystal bottle its housed in.
The floral-meets-woody aroma is subtly decadent and also smells powerfully sophisticated.
Why is Baccarat Rouge 540 so famous?
Kurkdjian also cites some of the fragrances success to its team and positioning.
Finally, you need a strong team on the ground.
A decade after its initial launch, we do not see interest in this woody floral waning anytime soon.
