I just really love putting a layout together, she tellsVogue.
I only wanna put out books that I would want to give to someone, she says.
Theres a lot of heart in these because theyre subjects I care about so much.
Photo: Corinne Day Estate
And Coppola isnt stopping there.
I always feel like I wanna do a million things at once, Coppola says.
The other day, I asked the Mack team if we could make wrapping paper!
Photo: Corinne Day Estate
Vogue: Congratulations on your new imprint!
Whats the story behind the name Important Flowers?
Flowers with some heft.
Photo: Corinne Day Estate
I just love flower arrangements that are big enough to refer to as important.
Talk me through how this collaboration with Mack came together.
He worked at FrenchVogueat that time and we bonded as Americans in Paris.
Photo: © CHANEL 2021
It was so much fun to reconnect with him and work on my book together that he said.
Edited by Coppola,The Virgin Suicideswill be released in April 2025 and isavailable to pre-ordernow.
Especially given how enduring her photos from the set ofThe Virgin Suicidesare.
Photo: © CHANEL 2020
There were already so many iconic BTS photos fromThe Virgin Suicidescirculating on the internet.
Did you know there were more floating around somewhere?
It just brings back memories of that time.
Edited by Coppola,The Virgin Suicideswill be released in April 2025 and isavailable to pre-ordernow.
Why was it important for you to have Corinne there documenting the shoot?
Ive just always been a photography fan and I thought it would be cool to ask her to come.
Corinne Day (left) with Kate Moss and her mother, Linda Moss, in 1991.
Corinne Day (left) with Kate Moss and her mother, Linda Moss, in 1991.
Did you have any prior relationship with Corinne when you reached out?
NoI initially reached out as a fan.
She photographed me later and we would hang out whenever I came to London.
Photo: Corinne Day Estate
But I met her throughThe Virgin Suicidesand was really happy when she agreed to come hang.
She kinda blended in perfectly since she looked like one of the Lisbon sisters.
Did you establish any boundaries, or did she have free reign of the set?
Photo: Corinne Day Estate
Ive found that when I shoot on a set, its extremely hard.
Corinne was the perfect person for the job since she was so low-key.
She just went around and took photos with whoever wasnt busy at the moment.
Photo: Corinne Day Estate
I loved the way she captured all the details of the production, like the shots of their feet.
She had such a beautiful point of view.
Was it an emotional experience to see all these photos again and relive those memories?
Photo: Corinne Day Estate
They bring back so many good memories.
There are so many I especially love of Kirsten.
Its always special for me to remember her at that moment in time.
Photo: Corinne Day Estate
I have one of the photos from the book hanging in my house.
I just love the combination of Corinnes eye and the way Kirsten embodies that character.
Are there any other plans to celebrate 25 years ofThe Virgin Suicidesthis spring?
Photo: Corinne Day Estate
I thought it might be nice to do some screenings around the book release.
A lot of younger people continue to tell me how important that movie was to them.
Im mostly excited to get these photos out to the world.
Photo: Corinne Day Estate
Next year youre also releasingChanel Haute Couture.
How did you pitch your vision for the book?
I wanted to show people like Lynn Wyatt, whos this Texas society woman with a massive Chanel collection.
Photo: Corinne Day Estate
Its fun to see how these clothes are actually worn in real life.
Chanel Haute Couturewill be released in September 2025 and isavailable to pre-order now.
If not chronologically, how did you sort through what to include and where to place it?
Chanel Haute Couturewill be released in September 2025 and isavailable to pre-order now.
Its structured by moods and themes.
It kept growing and I had to keep asking Mack if we could add more pages.
What was your process like in terms of visual research?
Photo: © CHANEL 2024
It involved a bit of detective work.
Id been in the atelier before, but I got to really explore the space and take detailed photos.
She brought out all these boxes with everything that shes saved from her time with Chanel over the years.
Photo: © CHANEL 2024
I spent hours going through boxes of old invitations, Karls sketches, polaroids of the hair.
Do you think we should put that in?
I didnt wanna put intoomany of my movies.
Photo: © CHANEL 2024
Romy Schneider wearing Chanel inBoccaccio ‘70(1962).
Were you already interested in fashion, or was that internship a turning point?
I was interested in fashion from a young age, but that experience made a huge impression on me.
Romy Schneider wearing Chanel inBoccaccio ‘70(1962).
Fashion was my escape, and it still is.
What are some memories that come to mind when you think back on that summer in Paris?
I remember doing a photo shoot in a big white dress at the atelier.
Coppola and Lagerfeld at Chanel’s fall 1988 show.
I had just turned 15 and all the workers were buzzing around in white coats.
Victoire de Castellane did all the jewelry at that time and she was so fun.
There were always trays of jewelry sitting around and they were always doing fittings with different models.
TheImportant FlowersPlanner isavailable to pre-order now.
Coppola and Lagerfeld at Chanel’s fall 1988 show.
Do you have a particular favorite Karl memory from that period?
Karl was always so sweet to me.
I thought he was gonna yell at me, but he was so nice about it.
He sorta took me under his wing and always made me feel like I belonged.
Never forget his iconic diet book,The Karl Lagerfeld Diet.
Oh my God, I forgot about that.
His career took so many fascinating directions.
You could see how restlessly creative he was and I can relate to that.
I always feel like I wanna do a million things at once.
That makes me so happy because I cant function without mine.
I have to see my week visually, on paperand ithasto be horizontal.
TheImportant FlowersPlanner isavailable to pre-order now.
What do you think a planner should ideally look like?
I used one from Moleskin but it felt slightly serious.
And there were pages between the weeks, which really threw me off.
This one from my imprint is my ideal planner.
Do you have other ideas for what youd like your imprint to publish down the line?
Important Flowers aside, are you working on anything else at the moment?
I am in the very early stages of something, but I got distracted with making books.
One of my goals for the new year is to get back to writing.
But Im excited about it.
When we spoke for theanniversaryofMarie Antoinette, you mentioned that your mother shot over 120 hours of BTS footage.
Were just getting started on that and trying to sort through that footage.
Im trying to shape it into something tangible.
I just hope the footage isnt too embarrassing.
Im hoping we can maybe get that ready for the next anniversary, in 2026.
Im not sure about that, I dont want our imprint to just be all about me.
I know A24 is doing one of their script books forPriscilla.
I wanna focus on making books with emerging photographers that I like and wanna support.
And maybe even reprint some old books I love that are out of print now.
I love that book so much.
Is it out of print?
Yeah, for quite some time now.
Maybe that could be your first reprint?
Thats a really good idea.
I just had some funky paperback copy of it that I would always look through.
Ive always loved those photos.
And I always think that if you like something, theres probably someone else who would like it too.
Im going to look into thatsee, this is why its so fun to have an imprint!
This conversation has been edited and condensed.
