Whats behind this surge in popularity of soft toys?

Theyre just so cute and also make your bag so personal, she explains.

[My charms] all remind me of amazing memories, of a certain place.

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Scandi influencer Janka Polliani was spotted with an array of soft toy bag charms during Copenhagen Fashion Week.

Yu Masui pictured with his bag charms in Copenhagen.

Soft toy charms have been everywhere at Copenhagen Fashion Week.

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Scandi influencer Janka Polliani was spotted with an array of soft toy bag charms during Copenhagen Fashion Week.

My thought was, what is the absolute dumbest thing I could put on my Birkin… a Barbie?

What about a Barbie and a hot dog?

People are looking to refresh their handbags without having to make an entirely new purchase, she says.

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Yu Masui pictured with his bag charms in Copenhagen.

Bag charms are a cost-effective way to bring a new life to a bag.

(Di)visions soft toy coat from spring/summer 2025.

(Di)vision spring/summer 2025.

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Soft toy charms have been everywhere at Copenhagen Fashion Week.

Maybe we are all a bit nostalgic, as we go through hard times.

I love toys, the designer says.

They bring so much uniqueness and personality to a look, [and] its just fun.

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(Di)vision’s soft toy coat from spring/summer 2025.

Who couldnt use a little more fun in their lives right now?

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(Di)vision spring/summer 2025.