I love the idea of many people being able to wear [the dresses], she tellsVogue.
The advantages of renting, as opposed to, say, resale, are two-fold.
Then, theres also the opportunity to earn back the money that you originally spent on the dress.
Photo: Bertie Watson
It retails for 1,200.
Just seeing that dress get the time it deserves beyond the one daythats really nice.
PS Bridal co-founder and stylist Ella-Louise Gaskell is renting out her Bon Bride wedding dress following her nuptials last year.
By Rotation founder Eshita Kabra-Davies has made back the full price of her Anushree Reddy lehenga, which she wore for her mehndi, a traditional Indian ceremony, by renting it out on her app.
