SPRING 2025 MENSWEAR
Samuel Ross is back in the fashion game.
His intention is to rewrite its rules.
But first heres the recap.
This look book represents that plays first hand.
SR_A stands for Samuel Ross Atelier.
Like, its time will be up.
This is down to production time and to ensure the intricate details are kept in the garment.
We are pursuing a new model that is focused equally on brand, craft, and ateliers.
But they have also eroded the appreciation for craft and the principles of luxury of a generation.
Every London-cut, Italian-veg-tanned-leather tab on every sashiko-stitched garment in every painstakingly considered weight of terry is hand signed.
It can be more about discretion.
Its about the sense of intimacy, true luxury, and real depth post-streetwear, he said.
As an evolution from private-equity-ravaged streetwear territory, Rosss strategy seems hopeful.
To that Ross replied: This line is about the atelier.
But access is also very much in our minds, and that will naturally come forward.
What we want to propose is a model where one aspect does not cannibalize the other.
How we keep those two levers powerfully in their own lane is something were still working on.
