Andersens much admired namesake menswear brand was focused, colorful, and streetwise.
Stel also reflects Andersens evolution as a person.
Shes not the person she was back then.
Shifting gears in fashion is not easy to do.
Brands seem to take on lives of their own, and its easy to be pigeon-holed.
Stel breaks with some of fashions conventions.
The label will show in-season, so what is presented will be available for purchase.
At the same time, seasonality is less important in the Stel equation than relevance.
Andersen sees no need for a well thought-out garment to be abandoned just because the calendar pages flip.
Having models pose on scaffolding was fortuitous as it suggests several metaphors.
Movement, agency, and empowerment are part of Andersens plan.
Freedom, joy, motion.
Also helping things move forward is her longtime friend ASAP Nast who did the styling.
The collection itself is spare, but not minimal, and well-considered.
I think its really important to talk about the empowerment of women through exactly that…
I want to create a brand that has realness at heart, Andersen said.
In menswear theres no question of movement; you have to cater to that.
Preach, Astrid, preach.
