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Blame it on Marlon Brandoor Pharell.

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Kim Kardashian in the Balenciaga/Alpinestars RSRV collaboration last fall. Photo by Pierre Perusseau-Tiziano Da Silva/ Bestimage

Or maybe Kim Kardashian.

(When a local girl asks Stabler what hes rebelling against, he famously responds: Whaddya got?)

He said he likes the off-the-rack pieces.

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Thibaut Grevet

That told us a lot about what we could dothis wasnt about chasing a trend.

Every piece is handmade in Italythe entire capsuleby our own factories that make our racing equipment, Focil says.

Its a very couture approach.

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Thibaut Grevet

Prices range from $285 for the Shield Cap to $2500 for the Race Craft jacket.

As for the future of RSRV?

We’ll continue doing high-level collaborations with artists and brands, and continue to push boundaries, Focil says.

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Thibaut Grevet

There are certain things I can’t talk about, but its an ongoing effort.

Inception, the first RSRV collection, is out now.