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The Summer Fridayslip balmis something of aTikToklegend.
Photo: Courtesy of Summer Fridays
But youd be wrong.
But before we get into the newness, lets break down what makes the O.G.
lip balm so good.
The tints are as excellent as the composition and pair expertly with lip liners or on their own.
Our community has really shaped what we create and when we create it, says Ireland.
We could see that our Lip Butter Balm was popular; people were loving it.
And they were right.
With lots of variations in lip care (think: lipsticks, stains, tints, etc.
), you might wonder why an oil format.
The texture, for me, is most compelling.
It feels uniquely plush, almost satin-y (not glossy!)
on the list, but most importantlyweightless, non-sticky, and refreshingly minty.
The finish is sheer, but buildable.
Because of this, one can apply without looking in a mirror and know itll be on perfectly.
If this launch is any indication, the lip care craze is here to stay.
The hardest part might just be deciding whether to reach for the balm or the oil.
Or hey, maybe both?
