SZA had a secret on her lips during herSuper Bowl performancewith Kendrick Lamar.
And today, the singer is ready to spill: SZA is launching a curated beauty brand namedNot Beauty.
Theres also a clear shade for those who just want a little bit of shine.
Credit: Cass Meyers
I love the look of my lips with some sort of blush or tint to them.
Not too much, because my lips are big and I dont like to leave them shapeless.
My lip combo requires minimal effort, maximum result, and high shine.
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Just enough to give a little something without looking like Who you tryna be!?
Once I have lip liner and gloss Im, like, Okay!
Who am I meeting!?
Credit: Cass Meyers
Of course, the name has me wondering what the story is: WhyNotBeauty?
Dont just make a random celebrity brand just because you’ve got the option to.
My whole life is about being pressure-free but still trying your best, and thats what Not is about.
This mantra isnt only for the brandits a core value in her day-to-day life.
Theres so much grace in that.
Theres so much power in walking through life with that energy.
Our entire lives are constant beginnings of something.
We as a human collective are [new at this], weve never lived before.
