FALL 2024 READY-TO-WEAR
I dont want to say it but its more…commercial?
said Tanner Richie at a preview of his and his partner Fletcher Kassels fall 2024 collection.
The wordcommercialshould not be taboo, but it does carry a certain connotation among the fashion cognoscenti.
Kassel and Richie have been watching their business experience growth while also witnessing a restructuring of the market.
Buys have shrunk for many independent designers and young brands of late.
), and looking to develop their vintage resale business, which they say has also been well received.
Our customers associate the brand with vintage, said Kassel.
They will go to our website and buy a sweater along with some vintage candlesticks, added Richie.
Fittingly, this collection explored the theme of an estate sale.
Kassel and Richie are amateur vintage collectors turned dealers.
Its a clever system, with a decent profit margin depending on how they price each item.
Where that applied to their ready-to-wear most literally was in a tailored jacket with vintage brooches.
Regardless, here the design duo took to refreshing the style with ingenuity, adding wire inside each bow.
The niche theyve built for themselves consists of adding these dainty delicate details to traditionally masculine fabrications and styles.
It works, and theres ample room to build on here, moving forward past the more straightforward juxtapositions.
Kassel and Richie have been savvy thus far when it comes to their business choices.
Up next the goal should be to keep their focus without becoming formulaic in their approach.
What has helped this label find its groove is its sense of whimsy.
Even the most prolific of best sellers are born from a combination of instinct and a sense of play.
