Products are independently selected by our editors.

We may earn an affiliate commission from links.

Want to feel old?

Image may contain Adult and Person

Baserange production in Turkey.

And breasts are so beautiful as they are.

Essentially, the opposite of Victorias Secret.

None of the brands photos were retouched.

Image may contain Adult Person Accessories Jewelry Ring and Outdoors

A VirgoCoop hemp collective site in France.

A VirgoCoop hemp collective site in France.

Hemp sourced from the VirgoCoop collective.

In many ways, Mogensen and Legaits vision was ahead of its time.

Image may contain Countryside Nature Outdoors Straw Animal Bear Mammal and Wildlife

Hemp sourced from the VirgoCoop collective.

Recycled wool sourced for the Baserange range.

Its a commendable mission but not exactly an easy business model to maintain.

In the beginning, the challenge was to obtain organic fabrics, says Legait.

Image may contain Person and Blanket

Recycled wool sourced for the Baserange range.

There was very little choice, so we had to create collections with a small range.

Techniques like natural dyeing also made scaling the business difficult.

Like with knitwear, for example, there would always be synthetics mixed in.

Image may contain Home Decor Linen Adult Person Accessories Bag Handbag Scissors Bed and Furniture

Baserange production in Turkey.

Same for the socks.

There was too much polyamide.

Baserange production in Turkey.

Image may contain Adult and Person

Baserange production in Portugal.

Legait wasnt deterred, though.

We also stopped byLAtelier des Bleus Pastel dOccitanie, another family business working to revive dyeing in the region.

Baserange production in Portugal.

Baseranges new menswear collection, which is unisex, was made using organic cotton and natural dyes.

It was a long processit took us three years to find our way, says Mogensen.

We started with navy, black, and gray, as well as different shapes.

And that possessing these qualities is what leads a person to success.

In a way, its also a neat metaphor for their business model as well.