The brand is still successful, still expanding, and still selling an American dream.
The realit according to claims laid out inBrandy Hellville & the Cult of Fast Fashionis even more poisonous.
It was founded in the 80s by Italian businessman Stephan Marson, the scion of textile entrepreneur Silvio Marsan.
HBO
The documentary implies that this is the kind of corporate structure designed to be untraceable.
Beyond two Google images, Marsan himself has zero internet presence.
He declined to be in the film.
HBO
This company policy is reported to have left large swathes of staff members with severe eating disorders.
If youre white, you have to be in sight, one Black interviewee recalled.
Its a gimmick, said the regions mayor Matteo Biffoni.
Because the only Italian thing is the placement of the company and little more.
That is something objectively very painful to see.
Biffoni does not clarify whether this pertains to Brandy Melvilles units.
These women are hidden from our consciousness.
Just as disturbing: the nearby beaches are strewn with shoulder-deep tangles of discarded clothing.
One worker suspects the sea floor around the city is completely covered in clothes.
Brandy Melvilles business model is built on churning out cheap items that are destined to line the seabed.
A particularly stomach-turning screenshot features a skeletal woman dressed in a sash bearing the words Miss Auschwitz, 1943.
It seems that Brandy Melvilles higher-ups regularly transgressed professional and moral boundaries.
This story originally appeared in British Vogue.
