Theyre doing it because they want visibility for their brands.

(Balenciaga, for example, recreated a 1951 archival dress by Cristobal Balenciaga for Carey Mulligan.

Its my favorite dress,Mulligan toldVogue.)

Image may contain Zendaya Fashion Clothing Dress Adult Person Formal Wear Premiere Red Carpet and Evening Dress

Zendaya attends the 2024 Oscars.

Then, theres the near-guaranteed increase of a brands luxury factor.

Below, the five Oscars 2024 dresses that stopped our followers in their scroll.

Carey Mulligan in Balenciaga

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Margot Robbie in Versace

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Emma Stone in Louis Vuitton

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Ariana Grande in Giambattista Valli Couture

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