ALISfrom skatewear to streetwear.
The decline of the brand in recent years seemed to mirror that ofChristianiaitself.
When ALIS was sold in 2022, Albert was out, upsetting local skaters.
ALIS—from skatewear to streetwear.
Rains bought the brand in late 2023.
A sneak peek at the fall 2025 ALIS campaign.
Nostalgia is one of the drivers of this relaunch; another is business know-how.
ALIS—from skatewear to streetwear.
He and Hesselager are out to change thatand more.
Also, the new ALIS is focused on contemporary streetwear.
We will not build a new skateboarding brand, Lotko emphasized on a call.
A sneak peek at the fall 2025 ALIS campaign.
But we are humble.
Well pay a tribute to and we have the utmost respect for that culture.
For Lotko and Hesselager, this comeback is largely tied to nostalgia.
A sneak peek at the fall 2025 ALIS campaign.
It was really a thing back then because it was underground.
It was some kind of a movement.
For Nielsen, the project has many more layers.
A sneak peek at the fall 2025 ALIS campaign.
A sneak peek at the fall 2025 ALIS campaign.
