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A kiss is just a kissunless its cracked and dry.

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Courtesy of Merit

Over time, our lips (not unlike our hair, and well,everything else) lose moisture.

The innovation in lipstick formulas today is astounding.

Ready to be astounded?

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For example, do you want to be able to reapply without having to look in the mirror?

Do you want to have to reapply at all?

How to apply lipstick to avoid dryness

So, how should an older woman apply her lipstick?

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First, prep the lip with a gentle scrub or lip mask, Allen instructs.

Hydrate the lip with a moisturizer orlip balmto fill any lines and smooth the texture.

This step is optionaluse alip linerthat coordinates with the lipstick color.

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This gives you an even smooth base to apply your lipsticks.

Patinkin shares more tips.

Keeping lips flake-free is always the first step, she stresses.

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Meet the experts

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Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick

Image may contain: Cosmetics, and Lipstick