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When it comes to gray, think purple.

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It all comes down to coolness.

It helps neutralize unwanted yellow and orange tones, keeping your hair color vibrant and fresh.

So, are silver-coiffed shoppers hereby called to eschew their regular shampoos?

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Not exactlyand not without some due diligence to find therightpurple shampoo for gray hair.

4P Blonde Enhancer Toning Shampoo

Olaplex

No.

Thebest shampoosfor gray hair are gentle and clarifying, taking the delicate nature of the strands into account.

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The bestpurpleshampoos for gray hair should also have a slot on the shower shelf.

The violet pigments in the shampoo neutralize brassy tones in your hair.

How does it work, exactly?

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Whats the difference between a regular purple shampoo, and a purple shampoo for gray hair?

The best purple shampoos for gray hair have some key characteristics that set them apart.

Remember that blue plus yellow equals green!

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All these ingredients are impactful for maintaining the tone and condition of the hair.

Can I use a purple shampoo for gray hair every day?

To keep his famous clients hair in tip-top shape, Giannetos takes a conservative approach to purple shampoo usage.

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Meet the experts

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