The look, in fact, was Melania Trump through and throughsevere and demure.

TheAdam Lippeslabel is just over a decade old.

That she could, too, assimilate into the role of First Lady with ease.

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First Lady Melania Trump at the 2025 inauguration.

First Lady Melania Trump at the 2017 inauguration wearing a custom Ralph Lauren cashmere set.

But that resistance is not a guarantee this time around.

Is dressing Melania Trump a different question now than it was eight years ago?

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First Lady Melania Trump at the 2017 inauguration wearing a custom Ralph Lauren cashmere set.

Trump, in contrast, never quite aligned herself with American fashion during her husbands first term.

But why was Trumps money not where her husbands mouth was?

The First Lady in Christian Dior on election night last year.

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The First Lady in Christian Dior on election night last year.

In some ways, it wasnt an option.

I have no interest whatsoever in dressing Melania Trump, Marc Jacobs toldWWDin November 2016.

Two designers who said theywoulddress Trump back then are Tommy Hilfiger and Thom Browne.

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US Vice President JD Vance and Second Lady Usha Vance at the Vice Presidential Dinner this past weekend. Usha is wearing Oscar de la Renta.

(Yes, I would dress Melania, said Hilfiger.

I think she is a beautiful woman who would make any designers clothes look great.

Online, the hashtag#BoycottRalphLaurenstarted trending on Twitter (now X).

It was important to us to uphold and celebrate the tradition of creating iconic American style for this moment.

The call for a boycott came and went, as most social media campaigns do.

Shifting tides

Will the same resistance hold?

What this means for fashion is that to openly oppose conservative values could mean alienating more customers.

Can it afford to?

Arnault and his daughter, Christian Dior CEO Delphine Arnault, were both at Mondays inauguration.

US Vice President JD Vance and Second Lady Usha Vance at the Vice Presidential Dinner this past weekend.

Usha is wearing Oscar de la Renta.

One could have seen the fashion establishment following Laurens lead had this been the case.

Unlike her predecessors, Trump did not directly engage with the fashion establishment philanthropically either.