It didnt take long to get retail buyers and customers on board with the brandSt.
John did $92,000 in sales in its first year.
Kelly was answering phones at 12 before she appeared in her first campaign at 15.
It was a stroke of marketing genius; in 2020, oneWmagazine writereven mused how impactful the campaigns were.
I cant remember the last moment Ive stopped to think, Remember that one iconic campaign with Daria Werbowy?
But those St. John ads?
St. John Spring 2024
Etched in her memory.
Renowned stylist Karla Welch serves as creative consultant.
This duo, appointed by CEO Andy Lew, is steering the St. John ship into a new era.
St. John Spring 2024
John woman shares the same DNA of all those who came before hertrends do not interest her.
We are not trying to shock her, he toldVogue.
St. John Spring 2024
But thats not to say theres no room for experimentation.
Last year, Karla suggested a pair of neoprene-esque skinny pants that have since flown off the shelves.
And Enrico is betting on a mix-and-matchabilty with the brands Foundation line.
she exclaimed, surprised to learn it was not Tom Ford for Gucci but old St. John.
Medine hypothesizes that old St. John is actually bolstering appreciation for the new St. John.
