In some scenes, they walk in the woods, stopping to climb trees and sit on logs.

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Traditionally, the Waleses either share press statements on traditional letterhead or with images taken by Middleton herself.

It was a highly stylized short filmand within 24 hours, it had over 27 million views.

In addition, blue is part of the Union Jack flag, making it a patriotic choice.

For her part, Middleton wears not one, buttwoblue looks in the video.

The first is a denim shirtdress.

But the choice seemed significant for more than just its colorway.

What is so striking to us is the powerful femininity and softness she expresses, she adds of Middleton.

It was also a change of sartorial pace for Middleton.

This, too, suits the messaging of the video.

seems as if it is here to stay.