But Ben Collier, Farmlinks founder and CEO, notes that the stealthy product placement was no accident.
We were trying to get Farmlink merch to thank someone who was having dinner with them, he says.
Then, they just walked out with it.
Courtesy of Farmlink
Farmlink has had over 700 young people work on it.
While every dollar earned allowed the organization to rescue 46 lbs.
I dont think the amount of dollars that Erewhon raises for this will be headline-worthy.
Photo: Backgrid
One aspect of food insecurity that Collier is trying to combat is the social stigma surrounding it.
Erewhon isnt the only major player whos taken notice of Farmlinks efforts.
Collier recalls reading a story in theNew York Timesabout an onion farmer stuck with 2 million pounds of onions.
Farmlink’s founder and CEO, Ben Collier.
And that was the start.
Farmlinks founder and CEO, Ben Collier.
Now, Farmlink is hoping to get support from the United States Department of Agriculture.
Collier wants the government to recognize Farmlink as a middleman.
Robbins has already donated $2 million to their efforts.
As Collier says: Fundraise the other $2 million, and well be off to the races.
