It is masculine but not overpowering, and to Chavarria, it served as another portal into his collection.
With scent, memories arrive before thought or logic have a chance to catch up.
Largely for this reason, fashion has always had a strong relationship with scent.
Zaya Guarani and Dascha Polanco attend the Willy Chavarria fashion show at 67 West in Brooklyn in February
5 and not think of the fashion house more broadly.
Victoria Beckham was fond of lighting scented Diptyque candles at her runway shows.
Still, this recent trend is slightly different from what weve seen in the past.
Willy Chavarria walks the runway during the Willy Chavarria fashion show on February 09, 2024 in New York City.
A funny story about scenting the runway, recalls Beckham.
We couldnt work out why, because we were just spraying the girls as they were going out.
The next day my CEO said, Didnt it smell gorgeous?
I was like, It did, but the girls thought that the floor was slippery.
She said, It could have been because I was walking around two days prior with a perfume oil.
Thankfully no one fell!
