Were putting the power back into the brand’s hands, says Rasool.
More so than anything, were interested in telling the stories of the brands, says Rasool.
The relaunch is marked by several key updates designed to empower both brands and consumers alike.
Armantia
Originally focused on brands spanning the diaspora, the revamp shows the platform expanding its reach.
Newly introduced filters allow brands to support companies based on country, owner identity, and more.
Echoing back to the brands ethos of exploration and accessibility.
Refine Studio
Inola Ojen
Mental wellness and overall empowerment for brands are also high on Rasools agenda.
Yes, its an e-commerce website, but the aim seems to be aligned with something more holistic.
Inola Ojén
