Every political event has a dedicated window for content creation, with influencers and selfies for attendees.
Below, some of their takeaways from running a groundbreaking campaign.
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Weve restructured pretty much everything, says Flaherty.
Experience in political communications used to matter a lot, but the key words in that sentence areusedto.
If you look around Harris HQ, youll see what he means.
Nearly the entire digital team is under 30.
None of them are gray.
Some are just a year out of college.
Ive been in rooms where gray hair was a prerequisite for speaking about politics.
Now political veterans are asking us how to make content for their social.
Policy is being driven by the digital conversation.
The Harris campaign is relentless because ithasto be.
Trends drive engagementbut you have to embrace them early.
Remember, Flaherty says, that the average voter watches eight hours of content per day.
My experience as a creator confirms Kapps second point: A series performs better than a one-off.
Once you strike a vein, keep mining it.
For me, thats been myHey, J.D.series.
Ultimately, theres a point to all this: winning the election.
Young people willand always doplay a critical role in electing a president.
Whether we show up at the polls or not will determine the future of our country.
From your FYP to Gods ears, a new era of engagement has transformed politics.
