The Eva byxa
Lots has been written about Sodermalm.
Stockholms Williamsburg is known for its hipsters, bars, and vintage shops.
Per Larsson Persson, Eva Hardwares founder, has been skating for decades.
The Eva byxa
My grandma gave me my first skateboard, and after that I was hooked, he says.
It was perfectly dangerous and strange.
Not to mention stylish.
The Eva byxa
Eva comes at denim from the opposite perspective.
Persson speaks skateboarding fluidly because hes been at it for a long time.
Persson says of the Eva byxa, They are made of 13.5 ounces of yummy denim.
The Eva byxa
So far thats been very appreciated.
A lot of skaters tend to weigh in between medium and large.
And the kids always ask, Whats the smallest size youve got?
The Eva byxa
so we call the sizes Smallest to Biggest, basically XS to XL.
The logo gets more visible the more you wear the jeans.
The more you flow, the more it shows.
The Eva byxa
The more you wear, the more it appears.
Maybe its one of the few things that actually feels authentically subcultural.
People have been screaming for a real skateboard shop and brand for a long time, Persson says.
The Eva byxa
I grew up in skateboarding shops.
We sat on the couch, talked to the older guys, and asked them questions.
The Eva byxa is on sale from Friday, October 25, 2024.
The Eva byxa
Here, Persson tells us more about the shop and its activities.
How did you come up with the name?
Someone told me that [Eve] is the first name in history, which makes sense.
The Eva byxa
What is the mission of the shop?
To put it simply: to be a part of saving Swedish skateboarding.
Skate shops really are a dying breed in Sweden.
The first Eva Hardware deck
Perhaps six or seven are left from what was about 30.
Skateboarding has never been as popular as it is today.
Unfortunately, this means industrialization.
And what has the reception been?
The first Eva Hardware deck
What are some of those fun projects?
The first board we did is still a very fun graphic.
you’ve got the option to tell its an Eva board from far away.
I also very much like to play with Scandinavian design.
This year we did the same thing with the old train in Scania and for the Fotografiska Museum.
We just did a board and T-shirt with Obey for the Shepard Fairey show.
We also venture to do events for the community and neighborhood.
Everyone is supposed to feel welcome to our bubble.
Once a month we invite a DJ to do their thing in the shop.
We livestream on Instagram and then put the mix onSoundCloud.
How have you observed the scene changing over time?
I dont think people understand how much skaters talk about skateboarding.
All we do is observe and compare the now to the thenat least my generation.
One thing me and my colleague Danijel often talk about is how theres no need for a crew anymore.
There were very clear roles for everyone, and everyone was needed in the group.
