When the Dallas Wings opened their WNBA season, Lala Ronay wassitting courtsidein a custom outfit.
The well-known content creator was decked out ina black denim puffer jacketwith the number 24 on the chest pocket.
On the back, jersey style, the nameOgunbowalewas above another, larger number 24.
Courtesy Morghan Medlock
Houston-based streetwear designer Kenz created the look for Ronay in support of her fiancee, Wings player Arike Ogunbowale.
and VH1 reality shows or as scene-stealers during this past NFL season.
Therefore, choosing a game-day outfit is an intentional process.
Tipesa Gray in a custom Boujee Basics denim jacket
Danielle Edwards, fiancee of the Indiana Fevers Erica Wheeler,sits courtside in Balenciaga, for example.
That means WAGs have to get creative when choosing a look for the game.
Medlock adds that her clothing is influenced by whether a game is home or away.
Morghan Medlock, girlfriend of Washington Mystics player Brittney “Slim” Sykes
And after seeing Ronays fit, Medlock is also having custom pieces made by Kenz.
Its not just the WNBA where partners are showing up in custom looks to support their baes, either.
She also had looks made for the couples two children that say Mama on the back.
Sykes and Medlock
We show everybody in the building that our relationship is real and exists, Packer says.
Im really proud about that.
And they do fully support me.
Steph Klein, wife of US women’s national hockey team player Alex Carpenter, in a custom Benjamin Weiner vest
Like, they dont have to post me, but theyre happy to do it.
And while the WAGs are aware of that representation, its not just about showing up for the culture.
Its also about getting to live the life they always wanted to live.
Anya Packer wearing a custom 23 vest in honor of her wife, PWHL New York’s Madison Packer
I really do love that about the womens game, the way they show off their partners.
But at the Phoenix games you’re able to.
The Packer family
A custom Boujee Basics denim jacket made for Kiara Marsh, wife of Las Vegas Aces assistant coach Tyler Marsh
Sug Sutton and Jaelyn Royal
Jaelyn Royal
