In fashion, there are a handful of luxury brands that prefer to lurk in the shadows.

Think:The Row,Hermes, andBrunello Cucinelliamong them.

Whereas the brand has strayed from red carpet dressing in the past, Loro Piana designs are suddenlyeverywhere.

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Clearly, they were vying to be noticed.

Loros push to the forefront didnt end there.

Why the sudden celebrity push?

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If the Loro lookpolished, unfussy, deliberately restrainedhas a time to shine, now is the moment.

They are investment pieces that are simply worth the splurge.

So, start saving those coins2025 is bound to be the year of Loro Piana.

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