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Buttery blonde in 2009
Warm red in 2011
Brunette in 2020
Bronde in 2023
Pardon?

Photo: Guy Aroch
Its not that people in the entertainment industry are gifted with better hair, Lively tells me conspiratorially.
Were using a different hair system than the process promoted to the mass market.
Next time youre in the shower, swap the duo for the other hair goal.

Buttery blonde in 2009
Yesit is that easy.
And yesno conditioner step is needed.
Lively discovered the masking-only technique after taking on major hair damage after her first job.

Warm red in 2011
It was just so damaged and destroyed, she says.
A hairstylist explained to me that this process could save it.
If you give hair strength, you give it foundation, structure, and stability.

Brunette in 2020
But if you only give it strength, its going to become brittle and hard.
So it also needs moisture and elasticity.
But if you give it too much, itll break.

Bronde in 2023
Its the swapping-between-washes method that gives hair everything it needs.
People think of hair masks as more of a specialty product or a one-off treatment, she says.
But I use it every single time like I use conditioner.

Photo: Guy Aroch
Theres also pre-shampoo mask that Lively swears by.
I live by the principle that if you take from something, you have to give back to it.
And that applies to my hair, too.

While shes busy spilling secrets, Lively answers another question I have, too: Who is BlakeBrown?
But I didnt want to rely on my name alone.
For Lively, Blake Brown is just the start of an exciting end of summer.

Last week, right after we talked, she took to theDeadpool & Wolverinered carpet with pal Gigi Hadid.
Clearly, everything is coming up roses.
Blake Brown will be available to shop at Targethereand onBlakeBrownBeauty.comon August 4.






Photo: Guy Aroch