New Yorkers work hard, but their shoes work harder.
First, Veja opened a cobbler station in Bordeaux, where customers could have any sneaker brand refurbished.
The former costs $50 and the latter around $10.
Courtesy of Veja
A full makeover, which includes cleaning, could be up to $90.
The current wait time averages around 4-5 weeks.
However, this varies heavily with demand and punch in of service needed.
Photo: Courtesy of Veja
In the 1950s, France had 50,000 shoe repair shops.
By 2023, only 3,500 survived.
So the numbers are going down.
Still, social media and spaces like Brooklyn Shoe Space help keep the next generation interested.
Hirosue recommended him for the Veja job.
There’s constant communication between my team and the product development team.
Its another way to end the information loopand its crucial information that most brands dont have.
Kokiko, meanwhile, is learning a lot about how his fellow New Yorkers move.
Everyone’s really, really different, he says.
That’s interesting to methe mundane.
What is one person doing that’s so different from the other person?
Do you have an elevator?
Do you live in a walk-up?
Do you work on your feet?
Do you wear these every day, or do you have 20 more pairs?
All these factors affect the lifespan of what is essentially the exact same shoe.
New Yorkers are consistently inconsistent.
