Alemus philosophy includes the responsible use of resources, and a focus on ethical production.

Tibebu Collection

Tibebu CollectionThe name Tibebu, which meanswisdomin Amharic, embodies the very essence of the brand.

Natan Couture

Natanem CoutureNatanem Wondwossen creates elegant pieces with a focus on craftsmanship and individuality.

Hub of Africa Fashion Week

Mekbib Tadesse

Afthoro

AfthoroAfthoro designer Haimanot Geremew presented a collection inspired by lavishly baroque and beautiful traditional Ethiopian wedding dresses.

The garments marry Ethiopias rich cultural heritage with a modern vision.

Afropian

AfropianHortense Mbea, the designer behind Afropian is originally from Cameroon.

Hub of Africa Fashion Week

Mastewal Alemu

Zemenay

ZemenayAmid the colorful mix of brands that graced the runway, Betselot Zewges stood out.

Each garment is an ambassador for sustainability and reflects a commitment to an eco-conscious approach that redefines industry standards.

The innovative collection embraced youth empowerment and the use of zero-waste techniques and natural dyes.

Hub of Africa Fashion Week

Mastewal Alemu

Hub of Africa Fashion Week

Tibebu Collection

Tibebu Collection

Tibebu Collection

Hub of Africa Fashion Week

Natan Couture

Hub of Africa Fashion Week

Natan Couture

Hub of Africa Fashion Week

Afthoro

Hub of Africa Fashion Week

Afthoro

Hub of Africa Fashion Week

Afropian

Hub of Africa Fashion Week

Afropian

Hub of Africa Fashion Week

Zemenay

Hub of Africa Fashion Week

Zemenay

Hub of Africa Fashion Week

Metii Upcycled Collection

Hub of Africa Fashion Week

Metii Upcycled Collection

Hub of Africa Fashion Week

Dann

Hub of Africa Fashion Week

Dann

Hub of Africa Fashion Week

Samra Leather

Hub of Africa Fashion Week

Alexander Akande