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(There was evena bookpublished to commemorate its 40th birthday.
Photographed by Arthur Elgort,Vogue,June 1990
)Charvets slippers are sold online on Net-a-Porter.
This is a scenario the woman behind the cardigan has seen play out time and time again.
Its never stopped,Agnes B.herself tellsVogue.
Agnès B. Cardigan
We grew up with our parents wearing the brandor I did, at least, she says.
My mom shopped at the SoHo store in the 80s and 90s.
She had the snap cardigan in her closet, that I definitely stole when I got older.
Le Tanneur Small Handbag With Double Flap
Part of why I love them is that they get better with age, she says of the knits.
The more you wash them, the softer they get.
They really stand the test of time.
(Searches for the brand on Poshmark were up 34% year over year in December 2024.)
Gen Z are discovering French contemporary brands for the first time.
Theyre attracted to timeless pieces that really fit their values of conscious consumerism, Baffert argues.
Petrarca characterizes the snap cardigan as an affordable piece that also symbolizes something.
It symbolizes a certain kind of in-the-know…. Its very French in that its an effortlessly cool garment.
Its a sweatshirt, but there are pearl buttons, so that makes it elevated.
I still have themred suede, he says.
On the occasion of his first-ever trip to Paris last September, he knew Charvet was a requisite stop.
Publicist Gabrielle Katz connected him to her sales associate, whos also modelPaloma Elsessers go-to.
I ran into Paloma and went shopping with her, which was actually really fun, Johnson says.
Le Tanneur Small Handbag With Double Flap
ThepopularityandU.S.
You cant separate fashion and style from France, Johnson argues.
Theres a certain allure to these brands because theyre simply French.
Agnes B. is contemporary, but it still has that je ne sais quoi.
My Charvet made-to-measure shirt was a dream experience.
The heritage these products carry with them is another compelling factoras well as a novelty for many shoppers.
I think we also crave these heritage brands that we dont have in New York, argues Petrarca.
I dont do fashionI do style, she says.
Fashion goes, but style stays.
