But theres a new (and fast-rising) contender for the crown: North Norfolk.

Sand dunes in Holkham Bay.

The Red Saloon at Houghton Hall.

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The exterior of Holkham Hall in North Norfolk.

But therealreason its worth making a detour from the more well-worn corners of British countryside for this hidden gem?

A new guard of stylish stays showcasing the regions more refined side.

(Perfect for a long, hot soak after a chilly dip in the ocean.)

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Sand dunes in Holkham Bay.

The drawing room at The Maltings.

A seafood platter at The Maltings.

The Grain Store restaurant at The Maltings.

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The Red Saloon at Houghton Hall.

The dining room at Nest Farmhouse.

The outdoor courtyard at The Harper.

Now, it seems the secret is out.

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The drawing room at The Maltings.

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A seafood platter at The Maltings.

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The Grain Store restaurant at The Maltings.

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The dining room at Nest Farmhouse.

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The outdoor courtyard at The Harper.