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French womenhave long been a favorite fashion and beauty reference.

2012 Getty Images
Especially in the world of perfume, where they have a bit of an advantage.
The boomin hair perfume might be another area where the French are ahead of the curve.
But it could be more that.

Still there have been clues.
That way when you dance and move, everyone can smell it and its very pleasant.
Hair perfume lasts longer
The simple fact of the matter is thatperfumeapplied to the hair lasts longer.

This was recently confirmed to us by Givenchy, which offers its iconic fragrances in several hair mists.
It is an ideal product, a spokesperson from the brand told us.
They also confirmed what the worldwide data predicts: Hair perfume sales are growing steadily.

An app trick
French women dont want to smell like lollipops or dishwashing detergent.
They want to smell like their perfume, explained Paris-based hairstylist David Mallet during an interview withW.
Its a statement of intent that puts the French womens perspective on perfume in greater context.


