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TikTok is full of gimmicks.
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Products that look cool or have an interesting name, but that dont actually live up to the hype.
Anua
Rice Enzyme Brightening Cleansing Powder
AMAZON
I stumbled upon theAnua Rice Enzyme Brightening Cleansing Powdertwice in one day.
I saw the cleansing powder later again on my TikTok feed.
Photo: Courtesy of Anua
The goo seemed genuinely satisfying to play with, but users also loved the deep clean it gave.
What is a cleansing powder?
Add more water for a thicker, mask-like consistency, or a less for a thinner, serum-like consistency.
Photo: Courtesy of Anua
Does the Anua cleansing powder really work?
Alpha-arbutin provides further illuminating benefitsoften used to improve hyperpigmentation, dark spots, and uneven skin tone.
Papainan enzyme derived from papayagives it its exfoliating properties.
Photo: Courtesy of Anua
It clears pores with minimal to no irritation on the skin and has many anti-inflammatory benefits, Grath says.
Once tacky, I massaged onto my face like usual.
I found that this moment of marvel made me eager to continue massaging the sticky concoction into my skin.
Instead of stripping skin of its natural moisture, it left me feeling balanced.
