There are alwaysnew stores in the Hamptons.

Its this spirit that defines theTWP boutique, which opens this Memorial Day weekend in Sag Harbor.

So far, shes succeeding.

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Photo: Anna Watt

I was like, Oh my God, someone actually bought that shirt.

After establishing their store in SoHo, the Hamptons was a natural next step.

I just think our whole aesthetic just feels like the Hamptons, she says.

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Photo: Anna Watt

Its the ease of the clothes, its the comfort of the clothesits casual, but its elevated.

And I think thats what the Hamptons are.

I love small towns.

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Photo: Anna Watt

I grew up in a small town, Wescoat Pound, who is originally from Oklahoma, says.

Theres nothing better than walking down Main Street on a Saturday night.

She asked Rosens wife, Jenny Dyer, to do the interiors.

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Photo: Anna Watt

There will also be rotating art throughout.

Meanwhile, furniture is made with seagrass, and textured woods abound.

Oh, and the clothes!

Cashmere comes in shades of white, gray, and navy.

(Everyone needs a great cashmere sweater in the Hamptons, Wescoat Pound notes.)

Impeccably tailored trousers, too, line the shelves.

To help all women out East build a capsule wardrobe.