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We have been defying expectations of what skincare can be ever since we launched.
Today, Craig is swerving off the traditional path again: U Beauty is launchinga fragrance.
But dont judge a juice by its boxy, minimalist bottlethat isnt Proem.
It’s about effervescence; its about moments of sweetness.
With 12 different notes, its a complex scentfollowing the U Beauty tradition.
This was the same approach, I wanted an entire fragrance wardrobe in one bottle.
Proem is designed for bold, unapologetic women.
That’s what U Beauty is about.
