This article originally appeared on Vogue Business.
Im deeply honoured to join Victorias Secret & Co at such a thrilling and pivotal moment in its evolution.
Super worked with Selman at Savage X Fenty,where she was CEO from 2023 to 2024.
Adam Selman, Victoria’s Secret’s new executive creative director.
She joined Victorias Secret in September.
I am excited to welcome Adam to our team.
Selmans hire is a sign of strength for Victorias Secrets revival.
He and Super decamped from a competitor.
Victorias Secret alsocompleted the acquisitionof online lingerie startup Adore Me, once considered a rival upstart, in 2023.
Its fashion showreturned as a film concept in 2023beforemaking its runway comebackin 2024.
Will Selman brush off the wings in his new role?
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