Obvious because hes an internal hire, hiding in plain sight.
Also obvious because his Balenciaga was so original.
Butits revenue has fallen precipitously since 2022, the year that Alessandro Michele made his exit.

Photographed by Anton Corbijn, Vogue, September 2021
Demnas directive will be to get the numbers flowing in the opposite direction.
His current free agent status made Slimane seem like a strong contender.
Demnas final collection for Balenciaga does poke a hole in this theory, though.

Photo: Monica Feudi / Indigital.tv
What makes me dream is the perfect suit that I can wear.
Thats the hardest thing to do, and what I want professionally.
That comment didnt sound all that different from what De Sarno said when he was newly installed.

Photo: Monica Feudi / Indigital.tv
His appointment as artistic director is the perfect catalyst to reignite Guccis creative energy.
Can a designer be a revelation the second time around?
Thats a question that not just Demna will be heading down next season.

Photo: Monica Feudi / Indigital.tv
Well definitely be watching.

Photo: Isidore Montag / Gorunway.com

Photo: Isidore Montag / Gorunway.com

Photo: Isidore Montag / Gorunway.com

Photo: Courtesy of Gucci

Photo: Courtesy of Gucci