Later this month, Team USA will be heading to the2024 Olympicsin Paris.
Weve really come to know exactly what the athletes like, says Jeanne Diaz, GK Elites design director.
This years sparklyand performance-readydesigns were unveiled today.
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Diaz and her design team have spent the last two years bringing Team USAs 2024 leotards to life.
To that end, four-way stretch fabrics were employed, including a custom red-dyed stretch satin.
It moves with the body so that their mind isnt on what theyre wearing, says Diaz.
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With function squared away, the GK Elite design team had fun with aesthetic flourishes.
Paris is a fashion capital of the world, so we really leaned into the fashion aspect.
We wanted to verify everybody feels comfortable and confident walking out onto that floor.
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They love crystalsthe more crystals, the better.
Like many uniforms, Olympic gymnastics leotards have changed significantly over the years.
Theres definitely been a shift in the fabrics that [athletes] want to wear, says Diaz.
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Athletes are more focused on being more comfortable, and they like matte fabrics with crystals.
Shiny fabrics are becoming less of a go-to choice.
These looks become iconictheyre on Wheaties boxes and magazine covers.
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It becomes this moment in cultural history.
The most difficult part is just making sure were doing Team USA gymnastics justice.
Diaz says a persisting sense of pride and patriotism has always been present in the designs.
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I hope the athletes feel confident and proud to represent Team USA, she says.
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