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The first compliment I received atVoguecame thanks to a drugstore impulse purchase.

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ROUGE AGENTMost pH-powered makeup uses Red 27, a dye that shifts to a sheer red tint on contact. Model América González.

You always have the perfect lip color, she said, and asked me what it was.

It sounds much cooler than it is, she says of the technology behind pH-powered makeup.

As far as I know, most of the ones on the market use Red 27.

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Pigments are little, solid particles that have hiding power.

So in regular lipsticks and eye shadows, you generally have pigments.

But this is actually a transparent dye.

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It will sink into the skin and stain it a little bit.

Layering can customize the hue, an approach thatRihannaendorses.

I love its ease, Rihanna tells me over email when I ask how shes using it herself.

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AfterFenty changed the industrywith a 40-shade foundation range in 2017, a single product designed for everyone feels futuristic.

Whats more beautiful than a color that becomes uniquely you?

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Image may contain: Cosmetics, and Lipstick