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The start of a new year has not brought about the end of the ubiquitous bob.

Prepare for the MidiBob to Blow Up in 2024

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But, much like your hairthe style has grown.

Introducing the midi-bob, which is tipped to be this years most requested hairstyle.

Its versatile, too.

Prepare for the MidiBob to Blow Up in 2024

Steve Granitz

AndClaire Danespaired her midi-bob with Old Hollywood styling and a vintage Balmain dress for the Emmys.

The midi-bob is, as the name suggests, defined by its length.

Instead of a traditional chin-lengthItalian bob, this style skims the shoulders.

Prepare for the MidiBob to Blow Up in 2024

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Given its neither-here-nor-there length, the midi-bob can look slightly dowdy if not cut and/or styled correctly.

The midi-bob has to be cut quite blunt and heavy on the ends, explains hairstylistLuke Hersheson.

What you dont want is for the hair to flick out excessively over the shoulders.

It also pays to keep hair in good health; shine is key.