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But as of late, that theorem has gone all out of whack.
Photo: Getty Images
Those in the industry have absolutely noticed an uptick.
Many are seeing an influx of inquiries and even bookings with pre-engaged duos.
Another photographer told me how she was shocked by the amount of couples booking for years down the line.
I can see why more couples feel the pressure to get started sooner than later.
Then, the actual moment of engagement will be a surprise.
Yet Zolas study reported that the percentage of couples who have already made that commitment doubled since 2024.
Last week, she dropped her engagement post on Instagram.
