The online page was met with immediate criticism from corners of the British press.
The two main complaints?
In the years following, the couple instead used Archewell for their website and production company.
The Duke and Duchess of Sussex holding their son, Archie, in September 2019.
Why the website name change?
When it launched, Archewell was a nod to their son, Archie.
The surname switch from Mountbatten-Windsor to Sussex stems back to the coronation of King Charles.
Previously, they were Master Archie and Miss Lilibet.
By adopting Sussex for their children, the couple is just following tradition.
And one does have to admit: Archie Sussex and Lilibet Sussex do have a nice ring to them.
