A few years ago, William Cooper wrote a manifesto on what it means to be human.
He wasnt looking for it to be published, or to preach his self-care practices on social media.
Despite being surrounded by so muchstuff,none of it left Cooper feeling any more fulfilled.
Photo: Brett Wood
I wrote down this list and I started continuing to add to it, he recalls.
I was like, okay, what do I need to get dressed?
What do I need to live?
Zodiac dinner plates by William White.
It encompasses everything from homewares to furniture and apparelbasically, everything Cooper feels one needs to live well.
Zodiac dinner plates by William White.
A section of a sofa effortlessly lays out to double as a twin bed.
William White founder Will Cooper, in clothes and sitting in a chair of his own creation.
Its everything you need for every day, or a last-minute dinner party… but nothing more.
Its a blank canvas, a clarity, a feeling, Cooper says of the color.
you might build your own world on top.
A William White sofa, as seen in Cooper’s Chinatown studio.
William White founder Will Cooper, in clothes and sitting in a chair of his own creation.
(The earliest glass artifacts in history, Cooper explains, were discovered in the North African country.)
Clothing is made in the same New York factory that produces garments for The Row and Thom Browne.
A model wears William White clothing. The jacket was inspired by classic French workwear.
Furthermore, every piece he designs will only be one of 10 or 20.
Theres so much nastiness in mass productionI wanted to be antithetical to that in a way, Cooper says.
Everything should work into your existing world, he says.
Tableware in Cooper’s Chinatown studio.
The wardrobe should work into your existing wardrobe.
The tabletop should work into your existing tabletop.
The furniture should work into your existing interior.
A William White sofa, as seen in Cooper’s Chinatown studio.
(All clothes by William White are unisex.)
Button-downs are striped and precisely-cut, to be easily worn for work or for leisure.
A model wears William White clothing.
The jacket was inspired by classic French workwear.
Whats the William White world?
Cooper says that hes laying it brick by brick.
Tableware in Cooper’s Chinatown studio.
Who dresses simply and smart… and most of all, lives well.
