Willy Chavarriahas crept into everyday life.
Chavarria is just as surprised to see his work everywhere.
Its very, very rewarding, Chavarria says over Zoom from his New York studio.
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This isnt just a case of good influencer marketing, either.
So I dont really work with just anybody to tell you the truth, he says.
Hes also very LA, and it makes sense for him to wear highly Chicano-influenced stuff.

Justin Bieber in New York, July 2024
The meaning of their work is very genuine and on the right side of humanity, he says.
But there was once a time when he was discouraged from using his voice.
But I felt like I had to do something.
Kendrick Lamar at Bonnaroo, 2023
Even with his selectivity, Chavarria still keeps a list of celebrities hed like to dress.
Its probably not what yous expect, though.
Id like to dress more anchorpeople on TV, he says.
Billie Eilish at the 2024 Golden Globes
I feel like a lot of them need my help.
The top of his list?
I really want to style her.
Becky G and Willy Chavarria at Vogue World 2024 in Paris
I think its going to be a really important and cool part of Fashion Week.