After 21 years in the industry for Jac Cameron, this time around, its personal.

Firstly, the elephant in the roomhow to pronounce the Gaelic name.

I think initially people say roo-add, but that doesnt even matter to me, the Scotland native toldVogue.

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TyLynn Nguyen, Jac Cameron, Lauren Santo Domingo

I love the name; it felt like a really strong word.

Denim has always been my area of specificity, she said.

With Ruadh, I wanted to build a brand with an ethical lens and focus on small production runs.

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Im really in the weeds with the supply chain.

Everything is very personal.

Its taken me time to find my partners, and now were like a family.

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Im obsessed with the Fair Isle knitwear, noted Moda Operandis buying director of ready-to-wear, Marc Rofsky.

Her knitwear is so strong.

Rofsky had heard about Ruadh, which just launched in October, through word of mouth via industry friends.

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We always look for the next big undiscovered brand, he said.

Jac has such a keen eye not just for fashion, but sustainability and ethical sourcing too.

The perfect personal touch!

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Jean Campbell

Leandra Medine Cohen, Jac Cameron

Tatiana Hambro, Olympia of Greece

Lauren Santo Domingo

Renata Quaglia

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