After 21 years in the industry for Jac Cameron, this time around, its personal.
Firstly, the elephant in the roomhow to pronounce the Gaelic name.
I think initially people say roo-add, but that doesnt even matter to me, the Scotland native toldVogue.

TyLynn Nguyen, Jac Cameron, Lauren Santo Domingo
I love the name; it felt like a really strong word.
Denim has always been my area of specificity, she said.
With Ruadh, I wanted to build a brand with an ethical lens and focus on small production runs.

Im really in the weeds with the supply chain.
Everything is very personal.
Its taken me time to find my partners, and now were like a family.

Im obsessed with the Fair Isle knitwear, noted Moda Operandis buying director of ready-to-wear, Marc Rofsky.
Her knitwear is so strong.
Rofsky had heard about Ruadh, which just launched in October, through word of mouth via industry friends.

We always look for the next big undiscovered brand, he said.
Jac has such a keen eye not just for fashion, but sustainability and ethical sourcing too.
The perfect personal touch!

Jean Campbell
Leandra Medine Cohen, Jac Cameron
Tatiana Hambro, Olympia of Greece
Lauren Santo Domingo
Renata Quaglia




