Items,theyre called in fashion, and Tony Melillo knows all about them.

(Madonna, circa herThe Next Best Thingera, was never out of hers.)

(Friends like Julianne Moore and Kelly Klein have already been wearing them.)

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A piece from the collection.

Except, of course, its not.

From left to right: Tony, Max, and Lance

DearMax is named after Melillos eight-year-old son Max.

(Even more sadly, this intent seems to be just about everywhere else these days.)

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From left to right: Tony, Max, and Lance

The sweaters from the collection.

I saw how dedicated and loving Baby2Baby is, and how its working towards change, he said.

Melillo turns 60 on August 19th (happiest of birthdays, by the way, Tony!

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The sweaters from the collection.

Understanding that its nice to say I can dosomething.

Shop the collection athttps://dearmax.com/.